Privacy Policy
Last updated:
1. Who We Are
SheReal Luxe is operated by SheReal Ltd, registered in England and Wales. Our registered address is 167–169 Great Portland Street, London, W1W 5PF. We are the data controller for personal information collected through this website (shereal.co.uk).
For any privacy-related queries, please contact us at info@shereal.co.uk.
2. What Data We Collect
We may collect and process the following personal data:
- Identity data: name, title
- Contact data: email address, phone number, delivery address
- Transaction data: details of products purchased and payment information (processed securely by Stripe — we do not store card details)
- Technical data: IP address, browser type, device information, pages visited, and time spent on site (via Google Analytics)
- Marketing data: your preferences for receiving marketing communications from us
- Communications data: messages you send us via our contact form or email
3. How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfil your orders, including sending order confirmations and delivery updates
- To respond to enquiries submitted via our contact form
- To send marketing communications where you have given consent or where we have a legitimate interest
- To improve our website and services through analytics
- To comply with legal and regulatory obligations
4. Legal Basis for Processing
We process your personal data under the following lawful bases:
- Contract: processing necessary to fulfil your order
- Legitimate interests: improving our services, fraud prevention, and direct marketing to existing customers
- Consent: where you have opted in to marketing communications or analytics cookies
- Legal obligation: where we are required to process data by law
5. Cookies
We use cookies and similar tracking technologies to enhance your experience. These include:
- Essential cookies: required for the site to function (e.g. shopping cart, session management)
- Analytics cookies: Google Analytics (GA4) to understand how visitors use our site — only loaded with your consent
6. Sharing Your Data
We do not sell your personal data. We may share it with trusted third parties who assist in operating our business, including:
All third parties are required to handle your data securely and in accordance with applicable data protection law.
- Stripe: payment processing (subject to Stripe's own privacy policy)
- Google: analytics and search console services
- Delivery partners: to fulfil and ship your orders
- IT service providers: hosting and infrastructure
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Order data is typically retained for 7 years in line with HMRC requirements.
8. Your Rights
Under UK GDPR, you have the following rights:
To exercise any of these rights, please contact us at info@shereal.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
- Access: request a copy of the personal data we hold about you
- Rectification: request correction of inaccurate data
- Erasure: request deletion of your data in certain circumstances
- Restriction: request that we restrict processing of your data
- Portability: receive your data in a structured, machine-readable format
- Objection: object to processing based on legitimate interests or for direct marketing
- Withdraw consent: where processing is based on consent, you may withdraw it at any time
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All payment transactions are encrypted and processed by Stripe.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
SheReal Ltd
167–169 Great Portland Street, London, W1W 5PF
info@shereal.co.uk